About Aura Woman
PHILOSOPHY
Aura Woman's philosophy is to provide beautiful clothes that look and feel great on every woman.
HISTORY
In 2004, as a result of the personal experiences of 3 West Australian sisters, Anastasia Brotherson, Tara Fowles and Sian Kelly, Aura Woman was created, opening their first boutique in Subiaco.
Aura Woman provided Anastasia, formerly a Pharmacist, with the opportunity to combine her interest in fashion design and retail with the creation of her own family, 3 gorgeous girls. Anastasia's desire was to design beautiful clothing and create an environment that catered for and encouraged women to embrace their shape and size, particularly during pregnancy and beyond.
Tara and Sian, a Teacher and Nurse respectively, joined Anastasia, contributing their own style and experience, and another 4 children between them.
Aura Woman Subiaco became well known as the place to shop for stylish expectant mums and plus size women.
CHANGES - MATERNITY AND BEYOND…
In 2006, such was the success of Aura Woman Subiaco, that Anastasia was awarded a 'WA Business News' - 40 under 40' Award and a year later, in 2007, Aura Woman Applecross opened, with the original philosophy and concept, although tweaked a little, still applicable to both stores today.
Our key objective when choosing labels and ranges for our stores is to ensure that each piece is stylish and feels great to wear. We still cater for every woman, selecting styles to suit a range of body shapes, including expanding waistlines.
There have been many changes since opening in 2004, with Sian "retiring" to spend more time with her family, and the Aura Team growing to meet the demands of our two stores (check out our Profile Page) including the creation of our exciting new Aura Label.
AURA LABEL
Since 2009, our Aura Design Team has collaborated with Sab55's (Claremont and Brunei Stores) owner and designer, Sabrina Wong, to create stunning pieces that maintain the "Aura Woman Philosophy" and suit WA's climate and lifestyles, often with pieces walking out the door before hitting our shop floors!
So that you don't miss out on opportunities to purchase new pieces we regularly update our Facebook Page with images of New Arrivals including our very own Aura Label - you don't need to join Facebook - just click on the link via our Website.
We hope you enjoy your Aura Woman clothing and experience as much as we enjoy bringing it you!
Much Love,
The Aura Team XX
